Success of conducting research depends over the result that is gained by the researcher at the end of the research. These attained results are affected by the used methods to conduct research. In this way, there are two type of methods are available to collect the data to reach at the result of the research such as primary data collection and secondary data collection method. These are as follow:
Primary Data Collection Method: All the data that are collected at first time are included under the primary data collection method. Three approaches or methods are comprised under the primary data collection method such as observation method, in-depth interview and survey through questionnaire (Scruggs and Mastropieri, 2006). Under the primary data collection method, most of the researchers prefer to use direct communication with the respondents to reach at the result of the research. In observation method, data are collected by the researcher through observing response or activities of the targets and personally going in the field (Church, 2002).
Along with this, through conducting in-depth interview and gaining oral-verbal response of the respondents, data are collected by the researcher. Under the interview, telephonic and personal both types of interview can be conducted by the researcher to gather the data. Along with this, survey through questionnaire is also available to collect the data. In this, through forming questions, responses of respondents are gained by the researcher (Jonker and Pennink, 2010).
Secondary Data Collection Method: Data that are collected on the basis of previous data or research is included under the secondary data collection method. In this way, several types of approaches can be used such as case study, documentation review, articles, projects, etc. In the case study approach of the secondary data collection method, researcher collects the data from annual reports, analyzed information which is available on web-sites of the particular organization (Phillips and Stawarski, 2008). For collecting information under secondary collection method, published and unpublished sources are used by the researcher. Under the published source, report of the firm, government publications, newspaper, journals, etc. are used to gather the information. Researcher’s findings, unpublished material, unpublished findings of certain inquiry committees, etc. are used under the unpublished source to collect information (Axinn and Pearce, 2006).
Selection of Method
Selection of the method to collect data depends on the nature of the research problems and used research approach. Along with this, researcher gives preferences to the method that is beneficial and easy to collected information. For example, if specific information is needed to solve the research problem for particular organization related to its employees or internal part of management than researcher prefers to use secondary data collection method. It becomes tough for the researcher to gather information through conducting interview and survey through questionnaire because of consuming more time and money (Church, 2002).
At present, in the hectic schedule of employees and respondents, it is tough to communicate directly with the respondents. So, in the presence of these conditions, secondary data collection method is used by the researcher. At the same time, if researcher wants to get reliable and factual results than primary data collection method is preferred by the researcher. Along with, to solve the general research issue, this type of data collection method is used by the researcher (Phillips and Stawarski, 2008).
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